The number one reason why people have such a hard time shopping for diamond engagement rings – besides the little voice in their head that tells them she might still say no – is because they feel they don’t know enough about jewelry to make the right decision. Exclusive of wedding jewelry and homes, most people expect to buy a few of everything throughout their life, including such big ticket items as cars and home electronics, so they build up confidence and knowledge through repetition. For some guys, the first time they ever walk into a jewelry store is when they are looking for diamond engagement rings.   A. Jaffe Diamond Engagement Ring What makes this situation even more challenging for people marrying now than it was for their parents and grandparents is the fact that they do more of their shopping online. These days, everything can be bought online, from groceries to automobiles, so people have become attuned to a “one size fits all” mentality that allows them to compare quantifiable data. They choose a model that has what they want, they find the best price, they click on it, and it’s done.   Diamond engagement rings don’t work that way. Yes, there are different criteria, including the cut of the diamond, the color and the clarity, as well as the carat count, which has an industry standard. Every diamond that becomes part of an engagement ring is classified and comparable, but you don’t need to hold a big screen television in your hands to determine if it’s the right one for you. You need to see it in person.   This sounds like it should make an already tense experience that much more stressful, but there’s a hidden ace up the sleeve of the jewelry store, and that is the person behind the counter. Diamonds are these people’s lives. They can show you all of the different options that fit her desires and your budget. They can explain how diamonds are graded, they can answer any questions that you have and best of all, they give you that experience of holding that ring and imagining how it will look on her finger. You knew enough to choose the right woman, trust them to help you choose the right diamond engagement ring.