In honor of September’s birthstone, the sapphire, this week we bring you some sapphire fun facts. Learn a little more about this beautiful and durable stone which has inspired many a tale. And shop Amidon for all your sapphire needs. We have th..
Imagine this scene: It’s your 30th wedding anniversary. In keeping with tradition, you’ve bought your wife a beautiful pearl ring. You hand her the perfectly wrapped little gift box at breakfast, just as she’s sipping her fi..
If you have school-aged children, back to school is a mixed time for the whole family. You kids may face the beginning of another year with excitement, trepidation, or a bit of both. Depending on whether you are in the position to stay home with them..
If you’ve ever seen raw gemstones, you might have been surprised how dull they looked. Where’s the glint? Well, for most stones the glint is trapped inside until an expert gem cutter sets to work. The task is to cut the stone to s..
If you’ve ever planned a wedding or been a bridesmaid, you probably noticed that it’s hard to find a color that looks good on everybody. But the warm yellowish green of August’s birthstone, the peridot, is beautiful o..
Do you appreciate the finer things? If you like travel, fine dining and the most beautiful aspects of every culture, you could be the perfect candidate for a piece of Marco Bicego jewelry. Bicego learned his trade ..
Think you know your gems? Test your scientific and metaphysical knowledge of some of Amidon’s most beautiful offerings with our multiple choice quiz. If you score well, reward yourself with a new piece of jewelry! 1..
Picnics and trips to the beach call for plastic flatware and paper plates. But what about that darling little garden party you’ve been meaning to throw? You could go plastic, or you could class things up by bringing out the silver to shine in t..
With the sun shining and the kids out of school, many of us turn our thoughts to summer pleasures. Even if we don’t have kids or they’re all grown up, summer brings back memories, nostalgia, and the longing for simple beachy fun. C..
Sun, picnicking and bombs bursting in air are all honored Fourth of July traditions. Amidon wants you to celebrate a safe and fun Independence Day this week. Follow our tips to maximize your good times and minimize holiday risks.  ..