Many of our customers are veterans or family members of vets. We’d like to take today’s blog to say thank you. Without the dedication, courage and sacrifice of veterans, we would not be the America we know and love.   So today we&rsq..

When the time changes and the nights grow long and cold, many of us like to stay in and watch a movie. And lots of us enjoy movies that show characters behaving in ways we never would in real life. At least not if we value our life, liberty, health a..

      Before we get into the scary stuff, this blog post must start with a disclaimer: Amidon does not sell cursed jewels. Our jewels are 100 percent lucky. We bring you this special Halloween edition for entertainment purposes only. ..

      Even people who never loved Star Trek might suddenly develop an interest in outer space. Why? Because of space diamonds!   Scientists already knew that diamonds dwelled in the cold cores of Uranus and Neptune. But recently ..

Here at Amidon, we like to daydream about beautiful gemstones. The bigger, brighter and rarer, the better. So on a crisp fall day, our thoughts turn to that great beauty, the Centenary diamond.         The Centenary originated fr..

  You may have seen vivid blue diamonds and wondered if they were real. And if real, do they occur naturally?       At Amidon we offer a variety of beautiful designs made with blue diamonds. Here’s a little background info ..

      Here at Amidon, we like any chance to celebrate with fun, jewelry and beauty. Today, September 30, is the little known National Mud Pack Day. Why would we celebrate this? Because naturally beautiful, glowing skin sets off your e..

    Fall has officially fallen. Instead of missing the warm days of summer, it’s time to look ahead and anticipate the chillier pleasures of fall. So let’s turn our attention to the fun and the colors of turning leaves. Hey, th..

  The feminine pinkish tone of rose gold has captured many hearts in recent years. But many jewelry lovers don’t know exactly what it is. Is it really gold? What makes it pink?     Rose gold, like other types of gold used in jew..

If you love diamonds, it’s fun to fantasize about bigger and bigger diamonds, and, ultimately, the biggest. That would be The Cullinan, a famous diamond found inSouth Africa’s Premier Mine in 1905. The mine manager initially thought to di..