You may have promised yourself, after all of your Christmas shopping was over, that you wouldn’t go near a store again for another six months. Unfortunately, Valentine’s Day is just around the corner, and failing to find the right gift of gold jewelry might make an already cold winter downright frosty. Don’t make the mistake that so many other people will by waiting until the last minute to do your shopping. Now is the time to find the newest styles of diamond jewelry and the widest selection to choose from.   Open Heart Pendant   Christmas has become the busiest time of year for jewelry stores, and it might be easy to believe that the rush which started on Black Friday will just continue right through the first half of February. However, designers have traditionally used the approaching holiday as an unofficial start to their calendar year, so many of their new designs are not released until after the first of the year. People buying gold jewelry for Christmas gifts can be shopping for a wide variety of people – loved ones, children, co-workers – so the selection needs to be varied. Valentine’s Day is for lovers, however, and the jewelry that is featured then is created with that romance in mind.   Another advantage to doing your shopping early is the same reason why you should always shop early: the personal attention from the sales help. The first few weeks of the New Year are always slow in the retail world, as people are paying off their holiday bills and beginning to concern themselves with their taxes. Fewer people in the stores means more time for you to see all the gold jewelry that is available, ask any questions that you might have, and know that you are getting the perfect gift.   Keep in mind, too, that even though there may be many other gift ideas which can be purchased online, gold jewelry is best bought in person at a jewelry store. Jewelry is an art and no two pieces are alike. By being able to hold them in your hands and see them up close, you’ll be able to find the one that is perfect for her; the gift that is as unique and special as she is.