They are great at changing light bulbs, fixing things around the house and removing spiders from the bathroom but when it comes to choosing the right diamond engagement ring, men need all the help they can get. At Amidon Jewelers we have seen many men with the "super-excited to be proposing to their girlfriend, but scared to purchase the wrong ring" look written all over their face.  Unless he's specifically asked you what you want, we believe it's second nature for men to be nervous about ring shopping.  That's where you come in. If you can feel a proposal coming on in the near future, help him out!  Point him in the right direction by leaving the Amidon Jewelers webpage open on your computer, our business card on the kitchen counter, or a hand-written note in his mess of a briefcase.  Subliminally, your messages, without saying a word, will be helping him tremendously! At Amidon Jewelers, we will only help him pick out the perfect ring, but we will give him a short, valuable education about purchasing jewelry for you well into the future.  We will teach him:

• The 5 C's associated with purchasing diamonds (cost, clarity, cut, carat and certification)
• How to pick the right diamond as far as shape and size
• The benefits of working with local jewelry experts rather than buying online
• How to save money on high-quality jewelry
• The benefits of purchasing from a company with an insurance policy

Not only can we help your man while he is in the store, our website is full of valuable information to make all his buying experiences more pleasurable and pain-free.  Available for you to view 24/7, feel free to print out any of the pages and slip them into the latest copy of Sports Illustrated (hint hint!). Two of our great reference pages are:

• A Guide for Him - This guide is to help you point him in the right direction
• Education - A valuable guide for anybody considering purchasing a diamond in the near future

While we all know the nervousness the fiance-to-be faces about buying the engagement ring, we also recognize the feeling you may be facing.  Like many women, you may have fantasized about your engagement ring since you were a little girl.  Now that you are a responsible adult, however, the cost associated with such a ring may be slightly intimidating.  We don't want cost to get in the way between you and your dream ring!  At Amidon Jewelers we offer assistance with Budget, Price and Financing. Perfection means different things to different people, and we are here to help your man find the perfect ring for YOU.  With a slight adjustment to clarity (which often un-recognizable to the untrained eye), he may be able to get a larger carat.  With hundreds of engagement rings in our inventory, we guarantee your gent will walk out with a smile on his face, knowing he picked out the perfect ring for YOU.