Jewelry purchases can be scary and intimidating. Unfortunately this is a scary yet true fact. Shopping mall jewelry store sales people can be compared to used car salesman, eager to make their next sale. Before you read any further, we want you to know that at Amidon Jewelers, this is NOT the case. We hope every shopping experience with us is a pleasant one. We are aware that your options are nearly endless every time you would like to make a jewelry purchase. Racks in the mall, superstore and jewelry store are overflowing with inexpensive earrings, bracelets and necklaces that call out to you as you walk by. As respectful jewelry merchants, we believe it’s our responsibility to educate you of the benefits of buying a high-quality jewelry. Your skin will thank you from being saved from low quality metals, and in the long run, your bank account will thank you as well. Think about it: How many pairs of superstore earrings have you had to throw out because the fake gemstones fell out of their settings? More than a handful, we’re sure. When you buy a pair of earrings or piece of jewelry from a reputable establishment such as Amidon Jewelers, you also buy peace of mind. To start, we have the Amidon Jewelry Assurance Plan! Let’s say you need to have your ring sized. Or you need to have the prongs tightened around the stones on your favorite earrings. When you purchase our Extended Service Plan, we will make any covered repairs needed, up to the amount of the purchase price, at no additional charge (Please see site for details). Next, here’s a thought that may not have come to mind before... When you purchase jewelry from a reputable jewelry store, you’re investing in your future. History shows that the price of diamonds and gold has increased not decreased, over time. And if you’ve watched cable television lately, you have probably seen numerous commercials discussing jewelry buy-back promotions. We sincerely hope you will never face a hardship where you have to consider selling your jewelry, however by buying a piece of quality jewelry, you’re investing the futures of both you and your descendants. Your retirement account, savings account and CD’s can be complemented by your new liquid, investments – your jewelry. The staff at Amidon Jewelers is always happy you make educated jewelry purchasing decisions. Please don’t hesitate to contact us should you have any questions about how to invest in the best jewelry pieces for enjoyment now and in the future.