Shopping for a gift is probably the hardest thing to shop for because you are looking for a “want” and not a “need”. When you go grocery shopping, you “need” food, even though you will select the food that you want. Likewise, you will only buy clothes that you “want”, but you will buy something, because you need to. A gift is purely a want, and not even your want, but the want of somebody else. That’s a lot of pressure, especially if it is someone close to you and you want to buy them something special like diamond jewelry. You can spend all day looking at diamond necklaces, you can answer every question about what type of diamond earrings they like, you can even model the diamond bracelets yourself, but in the end you still may not be sure.   The first thing that most people will do is take a stroll through the collection of jewelry that they already have. Of course, they aren’t going to want the exact same thing that they already own. At least this way the gift giver will have an idea for the type of styles that they like. Now it becomes a challenge to find the right piece of diamond jewelry that will complete the set. With so much to choose from, how will you know which is the best?   The perfect solution is to buy them the perfect gift, the gift that has been made just for them. If you are willing to buy them a piece of fine jewelry, then it is obvious you are close enough to them to know what they like, how they dress, looks they avoid. What you may not know is the same jeweler that has all that beautiful diamond jewelry for sale also most often has the ability to create custom design jewelry as well. Most fine jewelers are trained to work with you to create handcrafted diamond jewelry and gem stone jewelry to the specifications that you desire, all for a price that will not be any more expensive than what you will find in the display cases. You need to give a gift and you want to give the best, so give them the gift that was created just for them, a piece of custom design jewelry.