In honor of September’s birthstone, the sapphire, this week we bring you some sapphire fun facts. Learn a little more about this beautiful and durable stone which has inspired many a tale. And shop Amidon for all your sapphire needs. We have th..

  Imagine this scene: It’s your 30th wedding anniversary. In keeping with tradition, you’ve bought your wife a beautiful pearl ring. You hand her the perfectly wrapped little gift box at breakfast, just as she’s sipping her fi..

    If you’ve ever planned a wedding or been a bridesmaid, you probably noticed that it’s hard to find a color that looks good on everybody. But the warm yellowish green of August’s birthstone, the peridot, is beautiful o..

    Sun, picnicking and bombs bursting in air are all honored Fourth of July traditions. Amidon wants you to celebrate a safe and fun Independence Day this week. Follow our tips to maximize your good times and minimize holiday risks.  ..

Before June comes to an end, let's take a moment to reflect on its birthstone, the pearl. No other adornment says class and good taste like a string of pearls. Plus, they match almost any outfit.   Pearls have awed people throughout the ages..

While early incarnations of Mother’s Day began popping up in the 1860s, it took longer for a special day for fathers to catch on. Maybe because men are notoriously difficult to shop for! President Woodrow Wilson signed Mother’s Day into l..

All over our country, Memorial Day has begun to be marked as the start of summer.  Rather than using waiting for the official start date of June 21, corporations mark the beginning of end of summer hours using the Memorial Day and Labor Day holi..

Ladies and gentleman, THAT time of the year is upon us. The birds are chirping, the trees are beginning to show green, and slowly the flowers in our gardens are beginning to bloom. What season are we in? If you’re a high school girl or boy, you..

Whether you are a man preparing to propose to the love of your life, or a woman looking to add a new piece of jewelry to your collection, you have undoubtedly seen a wide selection of pieces offered in Yellow Gold, White Gold, Silver and Platinum. Wh..

At Amidon Jewelers, we love to add new designers to our fabulous selection of jewelry.  This week, we’re proud to introduce you to Fable Designs.  Specializing in the manufacturing of high-end alternative metal jewelry, their product ..