Were you an eager beaver to finish your taxes early so you'd know what you'll have for your tax return? Know someone who has a February birthday and that little government bonus check is now burning a hole in your pocket before you even get it? Well,..

Congratulations, you made it through the holiday bustle, but maybe you are one of those people who has a loved one that has a January birthday. It is a common lament of those with a January birthday, especially one that comes at the beginning of the ..

Pearl jewelry is a forever-classic that will never go out of style. Odds are that one in ten thousand oysters will form a naturally occurring pearl in the wild. Because of this rarity and a call by conservationists to conserve the wild oyster beds mo..

    Fall has officially fallen. Instead of missing the warm days of summer, it’s time to look ahead and anticipate the chillier pleasures of fall. So let’s turn our attention to the fun and the colors of turning leaves. Hey, th..

In honor of September’s birthstone, the sapphire, this week we bring you some sapphire fun facts. Learn a little more about this beautiful and durable stone which has inspired many a tale. And shop Amidon for all your sapphire needs. We have th..

  If you’ve ever seen raw gemstones, you might have been surprised how dull they looked. Where’s the glint? Well, for most stones the glint is trapped inside until an expert gem cutter sets to work. The task is to cut the stone to s..

    If you’ve ever planned a wedding or been a bridesmaid, you probably noticed that it’s hard to find a color that looks good on everybody. But the warm yellowish green of August’s birthstone, the peridot, is beautiful o..

    Sun, picnicking and bombs bursting in air are all honored Fourth of July traditions. Amidon wants you to celebrate a safe and fun Independence Day this week. Follow our tips to maximize your good times and minimize holiday risks.  ..

Before June comes to an end, let's take a moment to reflect on its birthstone, the pearl. No other adornment says class and good taste like a string of pearls. Plus, they match almost any outfit.   Pearls have awed people throughout the ages..

Jewelry purchases can be scary and intimidating. Unfortunately this is a scary yet true fact. Shopping mall jewelry store sales people can be compared to used car salesman, eager to make their next sale. Before you read any further, we want you to kn..