April is diamond month and though diamonds have different meanings, they have come to be a universal sign of love and commitment. The strength and beauty of diamonds signify undying love and commitment.   The American Gem Society says of the fir..

The Aries girl born in April is bold and daring – and likes her diamonds to be the same.   Ruled by Mars, Aries are often described as passionate, energetic and independent.   Diamonds are a symbol of courage and those born in April,..

All around the world, women wear necklaces. Some are sentimental, like lockets with pictures of loved ones. Some are family heirlooms. Some pull together an ensemble. Some elevate an outfit from ordinary to eclectic. But all necklaces make a statemen..

It's March, which means we're making our picks... jewel picks, am I right? At Amidon, we have an irresistible selection of gorgeous jewelry for every occasion. Whether you're shopping for yourself, for a friend, or for a lover, we know yo..

Wow! The celebs looked fabulous at this year's Academy Awards and their jewelry certainly helped round out their looks. We're going to feature some of the most amazing looks and show you how Amidon Jewelers can help you acquire the same look,..

Ha-cha-cha! Amidon Jewelers has some great, upcoming celebrity wedding-bell news for you. January and February saw a new swell of celebrity engagements and that included a wide variety of engagement ring tastes; traditional solitaire, intimate custom..

Last week we told you all about our Valentine's Day Special. Now we want to pinpoint a special theme you could have for your Valentine's day and in order to do that, you'll need a bit of a history lesson.   One of the primary theorie..

Amidon wants you to have a Valentine's Day you'll never forget!   Hey there New Hamphsire, are you ready for Valentine's Day? If you've been waffling about what to do Amidon Jewelers is here to help. We have an amazing Valintine&..

While we could rave about the fashion of the ladies at the Golden Globe we shouldn't overlook the fashion of the gents who were just as fabulous to look at.   Since this past fall's fashion has been inspired by jeweled tones from the cat..

While the majority of the United States is under siege by Mother Nature's Polar Vortex, and Alaskans are snickering in their downy parkas, the Southern hemisphere of the globe is enjoying the sunshine of summer. What is a classic summer-time spor..