A kiss is just a kiss – that is until it is a Hershey’s Kiss. A childhood favorite, who doesn’t have sweet memories of peeling back the silver wrapper and letting the creamy milk chocolate melt in your mouth?! Now you can keep those..

Star Light, Star Bright The First Star I See Tonight I Wish I May, I Wish I Might Have the Wish I Wish Tonight Wow!  Who would have thought that a simple little rhyme written in the late 19th Century would have taken off all around the world and..

They are great at changing light bulbs, fixing things around the house and removing spiders from the bathroom but when it comes to choosing the right diamond engagement ring, men need all the help they can get. At Amidon Jewelers we have seen many me..

On the First day of Christmas my true love gave to me, A partridge in a Pear Tree… Well, no partridges here, but how about a Men’s ring made with tree bark? (not a pear tree, but still a tree) 8mm Black Zirconium Ring with Raised Center..

It’s more important than you might think. Especially if you believe in the healing power of gemstones. Gemstones also have a rich history in the astrological zodiac. Many believe that when you wear your particular astrological birthstone, yo..

Charm and romance have long been partners, all thanks to Prince Charming, of course. Though the prince of romance did have a point; why simply be kind to your beloved when you can take an extra step and be ever so charming.   That’s ..

  Choosing your diamond engagement ring is a once-in-a-lifetime affair, and one you want to know you’ll be happy with for the rest of your life. There are many options for purchasing a diamond engagement ring, and many-brides-to-be draw i..

Choosing a diamond cut for your diamond engagement ring is a personal choice, and this week we take a look at one of the most popular, the princess cut diamond. The square shape of the princess cut diamond works well in a multitude of ring settings, ..

When it comes to choosing between gold and platinum for your diamond engagement ring setting and your wedding rings, many soon-to-be brides and grooms aren’t sure if they should be choosing one precious metal over the other. Gold and platinum a..

    When it’s time to ask your girl to spend the rest of her life with you, you want to make sure the diamond engagement ring you give her reflects the love you feel. You want the best possible diamond you can afford, which means only..