If you’ve ever seen raw gemstones, you might have been surprised how dull they looked. Where’s the glint? Well, for most stones the glint is trapped inside until an expert gem cutter sets to work. The task is to cut the stone to s..

Picnics and trips to the beach call for plastic flatware and paper plates. But what about that darling little garden party you’ve been meaning to throw? You could go plastic, or you could class things up by bringing out the silver to shine in t..

  With the sun shining and the kids out of school, many of us turn our thoughts to summer pleasures. Even if we don’t have kids or they’re all grown up, summer brings back memories, nostalgia, and the longing for simple beachy fun. C..

    Sun, picnicking and bombs bursting in air are all honored Fourth of July traditions. Amidon wants you to celebrate a safe and fun Independence Day this week. Follow our tips to maximize your good times and minimize holiday risks.  ..

Before June comes to an end, let's take a moment to reflect on its birthstone, the pearl. No other adornment says class and good taste like a string of pearls. Plus, they match almost any outfit.   Pearls have awed people throughout the ages..

While early incarnations of Mother’s Day began popping up in the 1860s, it took longer for a special day for fathers to catch on. Maybe because men are notoriously difficult to shop for! President Woodrow Wilson signed Mother’s Day into l..

All over our country, Memorial Day has begun to be marked as the start of summer.  Rather than using waiting for the official start date of June 21, corporations mark the beginning of end of summer hours using the Memorial Day and Labor Day holi..

Well ladies and gentlemen, despite the cold winter that was still ravishing parts of our country at the end of April and early May, the 2013 wedding season here! For you brides who are still, ironing out the details of your wedding, Amidon Jewelers h..

Jewelry purchases can be scary and intimidating. Unfortunately this is a scary yet true fact. Shopping mall jewelry store sales people can be compared to used car salesman, eager to make their next sale. Before you read any further, we want you to kn..

Dear Moms who have their baby graduating high school and leaving home this year – We know what you are going through. A flood of emotions is coursing through your body, scared about where the future will take both you and your child, and excite..